sean just showed me the funny viral 42 below ads. i never really heard of this kiwiana company before, but bacardi is going to buy them for 91 million us dollars to achieve a new brand with a young and fresh image. but please have a look by yourself and check out all the videos, especially the numa numa dance spoof

as i was concentrating on more objective reports on what's going on in the viral and online marketing scene in my blog, this will be my first blog post reporting live from the demofall 2006 audience in san diego. "demo is the premier launch venue for new products, technologies and companies. demo has established a reputation for identifying and presenting to

"creating your own blog is about as easy as creating your own urine, and you're about as likely to find someone else interested in it." (via wired columns) [tags: wired, magazine, lore sj

one of my friends sent me these anti-smoking ads from the "cancer patients aid association" (cpaa) this morning. it shows the catchy ceiling of a smokers room. you'll find some more information at the cpaa projects page. [tags: cpaa, cancer patients aid association, smoking, ad, advertisement]

nice heinz tomato ketchup ad gets straight to the point. (via communication for you) [tags: heinz, ketchup, tomato ketchup, ad, advertisement, advert]

bernd stromberg is back. starting their new season premiere pro7 launched a very professional trailer where stromberg is starring in famous hollywood blockbusters. the trailer hit 21825 views on youtube already and is spreading virally through the german blogosphere. i love his humour and i'm happy that he's back, even if i can't watch it right now and i recently found

a couple of weeks ago i started using google calendar beneath my outlook synchronized plaxo calendar to share meeting dates with my colleagues. as before you could use us cell phone numbers for sms reminders only, now google calendar went international so i can receive text message reminders with my german cell phone as well (more than 70 countries available

i'm a firefox browser evangelist since their early days and the open source marketing website project www.spreadfirefox.com was stroke of genius and a milestone in word-of-mouth marketing or better customer evangelism. the spreadfirefox.com platform provides open conversation with their customers, information about what's going on at mozilla and providing all kinds of material to help firefox users to spread the

with thanks to tim bonnemann i made it to the most recent web monday silicon valley tonight, taking place at the socialtext headquarters - thanks for the host! more and more web 2.0 interested people showed up for networking, exchange of ideas and some nice presentations. "web monday is an informal gathering aimed at bringing together developers, designers, entrepreneurs, venture capitalists,

yesterday i stumbled over a billboard by cingular at advergirl which reminded me to the more unintentional visual kidnappings in berlin. "vandalism, street-art or guerilla marketing?" while the recognizable cingular billboard* is volitional like it is, the "cut-outs" in berlin are called visual kidnapping as part of street-art - or was it volitional by these companies as well while fighting for consumer