• Huami

    Maker of Amazfit and the Mi Band, and the largest manufacturer of wearables worldwide.

  • Growth Marketing

    Insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.

  • Viral Marketing

    "The art of creating the right trigger while maintaining limited control." - The Pinball Theorem

About

Frederik Hermann is the Head of Marketing & Sales at Huami. Launched in 2014, Huami is the largest manufacturer of wearables in the world. Mr. Hermann joined Huami coming from Jawbone and Lumo Bodytech, and immigrated to the United States in 2006 with telecommunications provider Jajah which was acquired by O2 in 2009. He graduated from the Karlsruhe Institute of Technology (KIT) in Information Engineering and Management before laying a path into marketing and communications at vm-people.

Specialization

Marketing Strategy

User Acquisition

Growth

Experience

  Years Work Experience
  Startups
  Companies Launched
  Million Users Acquired

Partners

Companies, agencies and partners I have worked with.

My blog since 2004

Aug 18, 2016

Best Practices for Consumer Wearables

The Future of Privacy Forum (FPF) released Best Practices for Consumer Wearables and Wellness Apps and Devices, a detailed set of guidelines that responsible companies can follow to ensure they

A Practical Privacy Paradigm for Wearables

Jan 14, 2015

A Practical Privacy Paradigm for Wearables

The Future of Privacy Forum recently published an excellent whitepaper on the discussion of privacy and data security in the wearables market: Throughout the United States and around the world,

May 23, 2014

22 Ecommerce Growth Hacks

RJMetrics and Qualaroo put together an excellent whitepaper on innovative ways to acquire, convert, and retain your customers in an Ecommerce environment. They also aim to give an introduction to

Get In Touch

Location:

Mountain View, CA

Phone:

+1 (650) 924-1612

Email:

contact@frederikhermann.com

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