Final degree dissertation about the theoretical and mathematical background of viral, buzz and word of mouth marketing at the Institute of Information Systems and Management, department of Information Services and Electronic Markets, Prof. Dr. Andreas Geyer-Schulz, at the Karlsruhe Institute of Technology (KIT). This thesis focuses on the mathematical and theoretical background of social network analysis (SNA), memetics, fuzzy logic, epidemiology, complex systems, non-linear dynamics, deterministic chaos, the theory of diffusion and the theory of chaos through the lens of word-of-mouth marketing dynamics.
Written in German language.
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Publisher: AV Akademikerverlag