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Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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a friend just sent me the link to a spiegel online article called "no love for google" [pdf]. many users where "blinded by love" for google and excused some frailties of google sweet-tempered in the past. by censoring search results at www.google.cn a global discussion broke out about google's "don't be evil" attitude. now some initiatives evoke a "mass breakup with google"

as i wrote about sandvertising on friday i just found dogvertising. jung von matt neckar launched this dogvertising campaign promoting the alternative ad-free german radio station motor fm (100,6 mhz). they sprayed messages on dogs with washable colour: "no mainstream. motor fm 100,6" i like motor fm and this congenial idea. (via thespunker and trndblog) [tags: dogvertising, sandvertising, advertising, marketing, viral marketing]