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Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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sean just showed me the funny viral 42 below ads. i never really heard of this kiwiana company before, but bacardi is going to buy them for 91 million us dollars to achieve a new brand with a young and fresh image. but please have a look by yourself and check out all the videos, especially the numa numa dance spoof