customer evangelism – firefox crop circle

i’m a firefox browser evangelist since their early days and the open source marketing website project www.spreadfirefox.com was stroke of genius and a milestone in word-of-mouth marketing or better customer evangelism. the spreadfirefox.com platform provides open conversation with their customers, information about what’s going on at mozilla and providing all kinds of material to help firefox users to spread the…

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web monday silicon valley

with thanks to tim bonnemann i made it to the most recent web monday silicon valley tonight, taking place at the socialtext headquarters – thanks for the host! more and more web 2.0 interested people showed up for networking, exchange of ideas and some nice presentations. “web monday is an informal gathering aimed at bringing together developers, designers, entrepreneurs, venture…

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visual kidnapping

yesterday i stumbled over a billboard by cingular at advergirl which reminded me to the more unintentional visual kidnappings in berlin. “vandalism, street-art or guerilla marketing?” while the recognizable cingular billboard* is volitional like it is, the “cut-outs” in berlin are called visual kidnapping as part of street-art – or was it volitional by these companies as well while fighting…

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web2dna graphic representation

similar to the websites as graphs web2dna will take your website, analyze it, crunch it to little bits and spit it out as a graphic representation of a human dna. “basically a semantically rich site will appear brighter than one with messy old-style code. you can also determine the richness of text on a site. a site the focuses on…

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smirnoff tea partay

smirnoff is seeding its recent viral clip via youtube – a skit on rap videos starring some dorky white trash with cash, directed by little x (aka julien christian lutz), promoting the new smirnoff raw tea line. “this will be a nice test of youtube to see how effective it can be in generating awareness into sales. if smirnoff is…

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the one number you need to grow

i read this article a couple of years ago and just stumbled over it again while searching for something else with my indispensable google desktop search. so it’s not brandnew but still newsworthy and i wanted to share it with you. frederick reichheld wrote this article about customer loyalty called “the one number you need to grow” in the year…

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free online version of business 2.0

business 2.0 is offering a complete online version of its monthly magazine at digital.business2.com with a special online media reader provided by olive software. some of the articles were provided as online version and pdf download before but now you can run over the pages of the whole magazine online easily. (via basic thinking and werbeblogger) [tags: business, business 2.0,…

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general motors tried open source marketing

a couple of weeks ago don told me about general motors’ steps towards open source marketing and now i stumbled over this detailed post by klaus eck. in march 2006 general motors launched a website (now offline) inviting their customers to send in their own 30-second commercials promoting the new chevrolet tahoe suv in the hope these clips are going…

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