the living poster for fisch franke
what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster ad caused quite a stir
wavevertising – ambient media
i have always been a fan of smart ambient media advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i blogged about dogvertising, sandvertising and other ambient media initiatives before. now i came across a new way of sharing your message with the world based on a new technology developed by