nice american express ad by ogilvy starring andy roddick. (via advergirl and frederik) [tags: american express, ogilvy, andy roddick, pong, ad, commercial]

similar to the websites as graphs web2dna will take your website, analyze it, crunch it to little bits and spit it out as a graphic representation of a human dna. "basically a semantically rich site will appear brighter than one with messy old-style code. you can also determine the richness of text on a site. a site the focuses on (text)

smirnoff is seeding its recent viral clip via youtube - a skit on rap videos starring some dorky white trash with cash, directed by little x (aka julien christian lutz), promoting the new smirnoff raw tea line. "this will be a nice test of youtube to see how effective it can be in generating awareness into sales. if smirnoff is happy

i read this article a couple of years ago and just stumbled over it again while searching for something else with my indispensable google desktop search. so it's not brandnew but still newsworthy and i wanted to share it with you. frederick reichheld wrote this article about customer loyalty called "the one number you need to grow" in the year 2003.

business 2.0 is offering a complete online version of its monthly magazine at digital.business2.com with a special online media reader provided by olive software. some of the articles were provided as online version and pdf download before but now you can run over the pages of the whole magazine online easily. (via basic thinking and werbeblogger) [tags: business, business 2.0, magazine, startups, online

a couple of weeks ago don told me about general motors' steps towards open source marketing and now i stumbled over this detailed post by klaus eck. in march 2006 general motors launched a website (now offline) inviting their customers to send in their own 30-second commercials promoting the new chevrolet tahoe suv in the hope these clips are going to

german viral marketing tv feature at nano (3sat) starring vm-people berlin. good summarizing report but awkward conclusion by the nano presenter. have a look by yourself

how fast the word can spread nowadays

because i had some trouble to get my blackberry set up on my nokia 9300i smartphone and didn't found any comprehensive installation guide on the net, i will write it down here for any other blackberry newbie who tries to get this push email service on the run. and to state this clear, i'm not talking about the enterprise solution

social networking platforms take their place in the development of the enhancing web nowadays. "a social network is a social structure made of nodes which are generally individuals or organizations." everybody has a network of relatives, friends, colleagues and more loose contacts - small or big, densely knit or ramified. social networking platforms provide the opportunity mapping a part of your social