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Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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This short article shall serve as a regularly updated list of tools that allow marketers and startups in general to analyze vast amounts of data, personalize experiences, automate tedious tasks or simply make our lives easier so we can focus on crafting more strategic and creative campaigns. Video editing · Capsule: Capsule simplifies video editing for non-professionals, allowing users to create

The Future of Privacy Forum (FPF) released Best Practices for Consumer Wearables and Wellness Apps and Devices, a detailed set of guidelines that responsible companies can follow to ensure they provide practical privacy protections for consumer-generated health and wellness data: “Fitness and wellness data from apps and wearables provide significant benefits for users, but it is essential that companies incorporate Fair

The Future of Privacy Forum recently published an excellent whitepaper on the discussion of privacy and data security in the wearables market: Throughout the United States and around the world, consumers are beginning to rely on devices and technologies that take advantage of the Internet of Things, the growing network of connected objects uniting the digital and physical worlds. Within the

Shipments of wearable computer devices will reach 19.2 million in 2014, tripling shipments in the previous year, and climb to nearly 112 million units in 2018, according to market research organization IDC. The ramp represents a compound annual growth rate of 78.4 percent. Early adopters have been buying fitness monitors such as Nike FuelBand, Jawbone UP and Fitbit, which operate partially

The latest edition of the annual Internet Trends report finds continued robust online growth. There are now 2.4 billion Internet users around the world, and the total continues to grow apace. Mobile usage is expanding rapidly, while the mobile advertising opportunity remains largely untapped. The report reviews the shifting online landscape, which has become more social and content rich, with

I'm excited to be going to the now famous 'State Bird Provisions' run by Stuart Brioza and Nicole Krasinski tonight. They were just recently rated #1 in America's Best New Restaurants by bon appétit magazine: After a successful run at the city's legendary Rubicon, the couple took an almost three-year leave from the restaurant game, cooking instead at private events. "It afforded us this