i have always been a fan of smart ambient media advertising, creative more unconventional ways of advertising or marketing rolled out in our direct living environment. in this regard i blogged about dogvertising, sandvertising and other ambient media initiatives before. now i came across a new way of sharing your message with the world based on a new technology developed by
product placement is not a new way in advertising products and services, it has been around for centuries and is known from many movies. we got used to it, just spend enough dollars and james bond will drive a bmw or will smith an audi - cell phones, laptops, furniture, tobacco, deodorant, food, all sorts of consumer electronics, you name
sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam - sony foam city. sony is well known for it's massive productions starting with a true masterpiece and my all time favorite the sony bravia bouncy balls ad filmed in san francisco by director nicolai fuglsig and the song 'heartbeats'