Tag: viral marketing

Nov 11, 2010 / by Frederik Hermann / In word-of-mouth / Leave a comment

attracting interest via word-of-mouth

merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it’s a short wrap up

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Jan 19, 2008 / by Frederik Hermann / In word-of-mouth / Leave a comment

word of mouth marketing forum london

thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word

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Jul 23, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

carlsberg and mentos

i guess everybody knows by now what happens when putting together mentos and diet coke/pepsi. this is a new carlsberg viral ad adaption of it … “you don’t put sweets

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Jul 3, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

let’s come together

i don’t find the time these days to keep up to speed with what’s going in the viral, buzz and word of mouth marketing sphere. i discovered some nice blogable

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