attracting interest via word-of-mouth

merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it’s a short wrap up but doesn’t go to deep even though she got in touch with some of the leading voices in this field in germany like thomas zorbach from vm-people, martin oetting from…

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word of mouth marketing forum london

thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers, engaging with communities across networks, word of mouth tools like seeding panels, social networks, blogs, buzz and viral campaigns, learning…

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let’s come together

i don’t find the time these days to keep up to speed with what’s going in the viral, buzz and word of mouth marketing sphere. i discovered some nice blogable content during my recent trip to latvia and germany but that’s gotta follow post by post. talking about the european union – i recently found out about the eu youtube…

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