42 below

sean just showed me the funny viral 42 below ads. i never really heard of this kiwiana company before, but bacardi is going to buy them for 91 million us dollars to achieve a new brand with a young and fresh image.

but please have a look by yourself and check out all the videos, especially the numa numa dance spoof called call centre.

update – october 3. 2006 at 15:03: clipart storytelling reinvented by saatchi & saatchi new york for 42below, found at datenvandalismus.

[tags: 42 below, vodka, liquor, new zealand, bacardi, numa numa, ads]