Sep 28, 2006 / by Frederik Hermann / In viral marketing / Leave a comment

42 below

just showed me the funny viral . i never really heard of this kiwiana company before, but bacardi is going to buy them for 91 million us dollars to achieve a new brand with a young and fresh image.

but please and check out all the videos, especially the spoof called .

update – october 3. 2006 at 15:03: clipart storytelling reinvented by saatchi & saatchi new york for 42below, found at .

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