Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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the art of branding

i found this article two weeks ago and it is a must read for every marketer:

In honor of the recent Macworld Expo and the upcoming Super Bowl (the two great branding exercises of every new year; one much more fruitful than the other), this blog entry is about the art of branding. My assumptions are that you don’t have infinite resources and that you do have a great product (see an earlier post called