Feb 4, 2006 / by Frederik Hermann / In viral marketing / Leave a comment

the art of branding

i found this article two weeks ago and it is a must read for every marketer:

In honor of the recent Macworld Expo and the upcoming Super Bowl (the two great branding exercises of every new year; one much more fruitful than the other), this blog entry is about the art of branding. My assumptions are that you don’t have infinite resources and that you do have a great product (see an earlier post called

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