dogvertising

as i wrote about sandvertising on friday i just found dogvertising.

jung von matt neckar launched this dogvertising campaign promoting the alternative ad-free german radio station motor fm (100,6 mhz). they sprayed messages on dogs with washable colour:

“no mainstream. motor fm 100,6”

i like motor fm and this congenial idea.

(via thespunker and trndblog)

[tags: dogvertising, sandvertising, advertising, marketing, viral marketing]