Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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there are a couple of stylish new webmailers poppin up like roundcube: "roundcube webmail is a browser-based multilingual imap client with an application-like user interface. it provides full functionality you expect from an e-mail client, including mime support, address book, folder manipulation and message filters. roundcube webmail is written in php and requires the mysql database. the user interface is fully

paul marsden and martin oetting launched a new blog called "consumer empowerment as a business strategy - give them power. see sales grow". paul and martin are observing the buzz marketing scene since years and this blog will illustrate and comment on the new marketing trend of letting consumers call the shots on marketing and innovation decisions. it is well known that

"but now bring me a man who plays music. and when the man played music, the groove came upon them." - 2 jobs 3:15 "inspired by the world's obsession and devotion to the ipod, ibelieve is a replacement lanyard for your shuffle. constructed using the same materials and precision ball bearing closure as the standard shuffle cap, you can relax knowing

just found this presentation of "identity 2.0" by sxip ceo dick hardt at basic thinking. at the o'reilly open source convention (oscon 2005) dick hardt presented his new identity 2.0 for the web 2.0: "as the online world moves towards web 2.0, the concept of digital identity is evolving, and existing identity systems are falling behind. new systems are emerging that place

ebay launched a viral microsite about "it" - "the newest and hippest thing". the site describes the developing and making of "it" by some witty clips. two days ago adland noticed some strange and interesting ad banners running on yahoo which pointed to the website whatis-it.com. there were already some rumours about what "it" can be: "is it maybe an effort for

you drop some viral spots that have nothing to do with your products, but are funny enough to gain as much attention to lead you to their website? the new ikea campaign. "ikea asked 28 designers to explore and experiment. to test new materials, techniques and new ways of working. but most of all, to have fun." at their flashy viral microsite