what if …
“ikea asked 28 designers to explore and experiment. to test new materials, techniques and new ways of working. but most of all, to have fun.”
at their flashy viral microsite you can explore a whole bizarre world around their new products (watch the “geriatric jam” clip as well). the site and clips are funny and unusual, but anyhow i would not buy some of this “ingenious and madly innovative” furniture or dust catchers – cool campaign for boring knick-knack.
(via the viral chart)