Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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what if …

you drop some that have nothing to do with your products, but are funny enough to gain as much attention to lead you to their ? the new ikea campaign.

“ikea asked 28 designers to explore and experiment. to test new materials, techniques and new ways of working. but most of all, to have fun.”

at their flashy viral microsite you can explore a whole bizarre world around their new products (watch the “geriatric jam” clip as well). the site and clips are funny and unusual, but anyhow i would not buy some of this “ingenious and madly innovative” furniture or dust catchers – cool campaign for boring knick-knack.

(via )

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