Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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google has launched the google reader (announced today at the web 2.0 conference). a webbased rss feed reader, containing a lot of nice ajax elements. i added some feeds and there is also an import/export function (opml). overall the service works fine, but is definitely improvable, cause some navigation functions are capable of being misunderstood and it is unfortunately