channel4 just launched a microsite called "germ", where agencies can submit their own viral stuff from the 17th october on. the microsite also provides some background information about viral marketing including some "top ten tips" from leading viral marketers like this: "learn to let go. once the viral content is out there, you have little control over how it's presented, which can

the ccc blinkenlights are back in town - a powered light installation at the "haus des lehrers" at alexanderplatz (berlin, germany). during the night a constantly growing number of animations could be seen at the lighted windows of this building. there was an interactive component as well: you were able to play the old arcade classic pong on the building

google has launched the google reader (announced today at the web 2.0 conference). a webbased rss feed reader, containing a lot of nice ajax elements. i added some feeds and there is also an import/export function (opml). overall the service works fine, but is definitely improvable, cause some navigation functions are capable of being misunderstood and it is unfortunately