Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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campari recently launched a viral campaign for something called "red passion", it seems to introduce a new product which will be released on the 23rd of november 2006. part of the campaign - becoming the basic viral seeding channels - are a myspace profile, a flickr page, a youtube video, the hotel campari microsite and a second smaller microsite providing

after carlton draught's amazing big ad here is another nice one called flashbeer - a parody to the famous movie flashdance. also check out the ad feed, which collects content from some popular advertising blogs and the new peugeot 206 hdi - the sheep spot. (via reklamfeber, advertising/design goodness and i believe in adv) [tags: carlton, draught, beer, flashbeer, flashdance, commercial, adfeed]