campari recently launched a viral campaign for something called “red passion”, it seems to introduce a new product which will be released on the 23rd of november 2006. part of the campaign – becoming the basic viral seeding channels – are a myspace profile, a flickr page, a youtube video, the hotel campari microsite and a second smaller microsite providing three more clips.
“what i adore … strong and skillful people, tolerance and freedom, the ambiguous side of life, testing … in every sense, excitement and thrill, sharing, seeing and being seen. what i hate … strictness, simple-minded people, stupidity and foolishness, fear and shame, prejudice, meanness … in every sense and, more than everything, the lack of imagination. this is me, female, from a place you’ll never know. explore my world …”
the photos are very professional and artistic and the hotel campari microsite provides some flash interaction. holding back the actual information about the advertised product makes people curious to find out what’s behind that campaign and it seems to work …
(via mypurechaos at digg.com)