hunt for the viral stars of tomorrow

channel4 just launched a microsite called “germ“, where agencies can submit their own viral stuff from the 17^th october on.

the microsite also provides some background information about viral marketing including some “top ten tips” from leading viral marketers like this:

“learn to let go. once the viral content is out there, you have little control over how it’s presented, which can be hard for brand managers to accept. it’s another reason for ensuring high quality.”

like i already wrote about in the “pinball-theorem“-entry.

(via site-9 and connected marketing)

[tags: germ, pinball-theorem, viral marketing]