“epidemic trends”? well …

i would say, that somebody in the deichmann marketing department or their advertising agency has newly read malcolm gladwell’s “the tipping point: how Little things can make a big difference” and started a tenderly approach in their actual tv-spot with oliver geissen – “epidemic trends” is their claim at the end of the spot, where a shoe is fastly spreading in a big city. not viral, but using the metapher and harmless, at least not such a bad try like bacardi did with their stupid “planet party“.