Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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“epidemic trends”? well …

i would say, that somebody in the deichmann marketing department or their advertising agency has newly read malcolm gladwell’s “the tipping point: how Little things can make a big difference” and started a tenderly approach in their actual tv-spot with oliver geissen – “epidemic trends” is their claim at the end of the spot, where a shoe is fastly spreading in a big city. not viral, but using the metapher and harmless, at least not such a bad try like bacardi did with their stupid “planet party“.