Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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beneath the "viral + buzz marketing association" (vbma) and the "word of mouth marketing association" (womma) the uk-based "viral advertising association" (vaa) has launched, pushed by u.k. viral agency asa bailey. the group is best known in the states for having grabbed ogilvy's u.k. domain and relentlessly made fun of the traditional media giant. their mission is "to promote viral