Monthly Archives: March 2005

Mar 15, 2005 / by Frederik Hermann / In viral marketing / Leave a comment

new viral group launched

beneath the “viral + buzz marketing association” (vbma) and the “word of mouth marketing association” (womma) the uk-based “viral advertising association” (vaa) has launched, pushed by u.k. viral agency asa

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Mar 11, 2005 / by Frederik Hermann / In viral marketing / Leave a comment

“epidemic trends”? well …

i would say, that somebody in the deichmann marketing department or their advertising agency has newly read malcolm gladwell’s “the tipping point: how Little things can make a big difference”

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Mar 6, 2005 / by Frederik Hermann / In viral marketing / Leave a comment

no matter how many dots he eats, pac-man never pukes

you all know the classic 1980’s videogame pac-man. the new york university teacher and games designer frank lantz has taken the game to the streets of manhattan – “pac-manhattan“. the

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