beneath the "viral + buzz marketing association" (vbma) and the "word of mouth marketing association" (womma) the uk-based "viral advertising association" (vaa) has launched, pushed by u.k. viral agency asa bailey. the group is best known in the states for having grabbed ogilvy's u.k. domain and relentlessly made fun of the traditional media giant. their mission is "to promote viral

i would say, that somebody in the deichmann marketing department or their advertising agency has newly read malcolm gladwell's "the tipping point: how Little things can make a big difference" and started a tenderly approach in their actual tv-spot with oliver geissen - "epidemic trends" is their claim at the end of the spot, where a shoe is fastly

you all know the classic 1980's videogame pac-man. the new york university teacher and games designer frank lantz has taken the game to the streets of manhattan - "pac-manhattan". the idea was to explore what happens when digital games are placed in the larger analog world of city streets. as in the virtual version of the game, pac-man has to try