google has confirmed that they are already testing their first offline advertising program with google publication ads. google's real world answer to google adwords. "the chicago sun-times is the first newspaper to participate in the search engine's test of offline advertising. google has run ads in magazines as part of a test that started late last year." google publication ads allows you

small but effective interactive ad for the red cross by publicis netherlands. (via advertising/design goodness) [tags: red cross, rode kruis, advertising, publicis]

telecommunication provider sprint nextel launched a viral microsite called "entertainment anytime". the site gives you the chance to drive a cab with your arrow keys while you see an unsuspecting customer at the back following your commands. some more keys are available which you have to find out by yourself - "m" for instance ;-) even if the idea isn't

if you are searching for some wireless lan hotspots in vienna (austria), check out the freewave website. "freewave is a wireless internet access which is available at certain locations (see hotspots). the only thing you need is a device (notebook, pda or smartphone) supporting wireless lan. using freewave is free of charge. at this time there are only 15 restaurants and bars

so many presents eke out a miserable existence in christmas time - onloved, mistreated, thrown away. the german initiative "gib geschenken ein zuhause!" (a home for presents) will help these presents getting a happier life. the aim is to find new owners for presents in need. watch the movie, take heart and help those onloved creatures. >> www.geschenken-helfen.de [tags: geschenken helfen, presents, christmas, viral

cause it is getting a little quiet these days in the viral marketing scene or rather most of the actual campaigns are not really worth writing about in my point of view, except the pretty cool "making of absolut apeach" microsite, this post just points to the crazy mtv show "free for all" by brett merhar (the team behind also

we all read about initiatives like the explorer destroyer or kill bill's browser. now i read at adrants that the microsoft internet explorer tries to strike back at mtv overdrive. "excuse us, mtv, but no, we don't. perhaps you haven't heard that firefox isn't just this little side project that a bunch of geeks work on in their spare time in-between discussing

thanks for mirroring my blog entries, if my blog get's hacked i can ask you for an external backup copy ;-) see the word by word copy of my eurobestlive entry at hepnar.org. funnily enough davis had to bring up my post in a correct upper and lower case syntax. either this is some kind of a professional splog or he just

i already wrote about the nice selection of award winning ads at my eurobestlive post. now the epica advertising awards have published the winners of 2005. a lot of them could be found already at eurobestlive, but it is again a worth seeing tour through the "creme de la creme" of advertising. you'll find the winners in three different categories: print, interactive

today google will launch google music. "google music will provide searchers fast links to song lyrics, musical artists and cd titles on the main search results page. google music will allow a user to type in the name of a band, artist, album or song and the results will appear at the top, accompanied by icons of music notes. items that can be