markets are conversations

german companies mostly don’t care or just do not notice the upcoming revolution of the media – social networking, web 2.0, blogs, wikis and many facts more obviously point to this big shift – a new era of media and the internet.

martin oetting (connectedmarketing) and klaus eck (pr blogger) just wrote an interesting article titled “markets are conversations” about this topic at handelsblatt online (see also the cluetrain manifesto and all the links in this article).

(via connectedmarketing)