word of mouth marketing forum london
thanks to the excellent goviral newsletter i found out about the word of mouth marketing forum 2008 conference in london. the topics were how to develop effective and integrated word of mouth strategies, identifying influencers, creating trusted relationships with customers, engaging with communities across networks, word of mouth tools like seeding panels, social networks, blogs, buzz and viral campaigns, learning
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watch for cars when wearing headphones
the new south wales police force and ddb sydney have released a print campaign to raise awareness of the fact that teenagers get injured or die as a result of listening to music whilst they cross the road. (via werbeblogger and advertising/design goodness)