sony does it again, they are shooting another spectacular advert by drenching downtown miami in millions of litres of foam – sony foam city. sony is well known for it’s massive productions starting with a true masterpiece and my all time favorite the sony bravia bouncy balls ad filmed in san francisco by director nicolai fuglsig and the song ‘heartbeats’ by josé gonzález.
now director simon ratigan of hla has worked with a crew of 150 to demonstrate the capacity of sony hd handycam and cybershot cameras to capture the beauty of bubbles.
200 locals were provided with the cameras and asked to record their foamy frolicking. their footage, along with professional shots, is being combined for a campaign that will be introduced to the public in stages, finally reaching televisions in the uk and europe on 1st may, 2008.