bmw.de kicked out of the google index
“in a nut-shell, google’s guidelines go back to a single philosophy: webmasters should optimize for humans, not machines, because google doesn’t like to be cheated.”
“while bmw almost immediately removed the pages after the news broke (after having them live for almost 2 years), apparently it was too late. german bmw are now suffering what is known as the ‘google death penalty’: a ban from almost any imaginable top search result, and a degrading of the pagerank to the lowest possible value.”
definite but consequential.