Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

Feel free to connect via:
Twitter        Instagram        LinkedIn

bloggers like to share their thoughts in public, sharing experiences, links, finds in the web, news, comprehensions and all kind of information, which he or she thinks it is worth talking about. everybody has the right to blog and there are millions of blogs around, some are interesting to you some are not. usually blogs have a blogroll, which is

taste the difference - mozilla europe launched three spots. in september 2004 i wrote about the cool and viral idea launching the spreadfirefox.com-website, supporting the exponentially growing enthusiastic community around the open source browser firefox. at that time they wanted to reach the 1 million downloads, today they have reached 57 million downloads. firefox has already such a big highly involved fan/missionary-community

have you ever searched for a wlan-hotspot nearby? skip tools like "network stumbler" or whatever, just use your brandnew wi-fi-ring! "the wi-fi detection ring was developed to give mobile computer users the ability to detect 802.11b/g signals, while providing a unique, fashionable and ultra-portable product package." we'll see who will be the first doing this in mass production, but the 3d-model

beneath the "viral + buzz marketing association" (vbma) and the "word of mouth marketing association" (womma) the uk-based "viral advertising association" (vaa) has launched, pushed by u.k. viral agency asa bailey. the group is best known in the states for having grabbed ogilvy's u.k. domain and relentlessly made fun of the traditional media giant. their mission is "to promote viral