Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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stay tuned on fresh news on other weblogs while using rss feed search engines like feedster or technorati. technorati monitors more than three million blogs in real time and feedster is the local news stand - "precise, fast and focused. we'll keep you up to the minute and give you today's internet, not the entire last decade." feedster writes. the obvious

jeffrey rayport wrote already in 1996: "think of a virus as the ultimate marketing program. when it comes to getting a message out with little time, minimal budgets, and maximum effect, nothing on earth beats a virus. every marketer aims to have a dramatic impact on thinking and behaviour in a target market; every successful virus does exactly that" "viral marketing