adobe recently launched a viral microsite called www.copydetected.com. an adobe effort to fight software piracy worldwide by viral marketing.
thirty-five percent of the software installed on personal computers worldwide was pirated in 2004, a one percentage point decrease from 36 percent in 2003. yet, losses due to piracy increased from $29 billion to $33 billion.
source: global software piracy study by business software alliance [pdf]
at copydetected.com they are providing viral video clips like “you’ve been pushed out!” starring kevin – the craetive type.
the second video “the coffee” will be launched in a few weeks.
the website is presented in five languages, targeting the uk, spain, france, portugal and italy (no german) and based on a concept by jwt.
initiatives like this will not reduce software privacy, but are a progressive way to bring this huge problem back to our minds in an charming way.
[tags: adobe, copydetected, software piracy, viral marketing, jwt]