Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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adobe initiative to fight software piracy

recently launched a viral microsite called . an effort to fight software piracy worldwide by viral marketing.

thirty-five percent of the software installed on personal computers worldwide was pirated in 2004, a one percentage point decrease from 36 percent in 2003. yet, losses due to piracy increased from $29 billion to $33 billion.

source: by business software alliance [pdf]

at they are providing viral video clips like “” starring kevin – the craetive type.

you have been pushed out

the second video “the coffee” will be launched in a few weeks.

the is presented in five languages, targeting the uk, spain, france, portugal and italy (no german) and based on a concept by .

initiatives like this will not reduce software privacy, but are a progressive way to bring this huge problem back to our minds in an charming way.

(via )

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