Monthly Archives: March 2007

Mar 20, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

adidas loves competition

a great print campaign by adidas – straight forward, authentic, simple and self-confident. it clearly draws attention to the fact that consumers are a lot smarter than when it comes

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Mar 20, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

youtube 2006 video awards

youtube launched the “youtube 2006 video awards” yesterday – a late attempt to honor the best-user generated videos of 2006. “2006 was a pioneering year for online video, user-created content

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Mar 15, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

superman’s elevator pitch

jwt brazil recently launched a new ambient media/guerrilla marketing campaign for superman returns in são paulo – i would call it an “elevator pitch“. credits: agency – jwt brazil, creative

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Mar 13, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

wtm – world trend monitor

webguerillas recently launched a new service called “world trend monitor“. the wtm is supposed to filter relevant trends for you – a radar for current trends all over the world

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Mar 13, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

how to sell soap

a couple of weeks ago i posted the clip about the viral learning center on how to create viral videos. here is an entertaining and simple way how to explain

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Mar 9, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

praschls geheimblog

bloggers like to play games and the blogosphere is a perfect playground including a worldwide audience. there are blog memes and alternate reality games for instance. a couple of minutes

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Mar 2, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

blush dessous – light my fire

bbdo keeps on releasing nice campaigns for blush dessous berlin. “the latest thing from bbdo berlin for blush: matches with a striking strip right on the panty. it just feels

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Mar 1, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

hello – first apple iphone commercial

the first apple iphone commercial aired on the oscars last week. a sweet ad showing 28 scenes from cult movie actors saying “hello” on the phone followed by the image

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