adidas loves competition

a great print campaign by adidas – straight forward, authentic, simple and self-confident. it clearly draws attention to the fact that consumers are a lot smarter than when it comes to decide a company. credits: adidas love competition, school – willem de kooning academie, art director – yona h

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youtube 2006 video awards

youtube launched the “youtube 2006 video awards” yesterday – a late attempt to honor the best-user generated videos of 2006. “2006 was a pioneering year for online video, user-created content and the youtube community. you let us into your bedrooms, created new forms of entertainment, and radicalized popular culture. now it’s time to reflect on what a tremendous year it…

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superman’s elevator pitch

jwt brazil recently launched a new ambient media/guerrilla marketing campaign for superman returns in são paulo – i would call it an “elevator pitch“. credits: agency – jwt brazil, creative director – ricardo chester and roberto fernandes, art director – silvio medeiros, copywriter – thiago carvalho [tags: superman, elevator pitch, ambient media, jwt brazil, silvio medeiros]

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wtm – world trend monitor

webguerillas recently launched a new service called “world trend monitor“. the wtm is supposed to filter relevant trends for you – a radar for current trends all over the world if you don’t find the time to dig through numerous resources by yourself. “the world trend monitor (wtm) is a information service that bundles the worldwide most important trends in…

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how to sell soap

a couple of weeks ago i posted the clip about the viral learning center on how to create viral videos. here is an entertaining and simple way how to explain viral and word of mouth marketing – or better “how to sell soap”. great work amos, love it! (via vm-people) [tags: viral marketing, vm-people, thomas zorbach, wom, word-of-mouth]

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praschls geheimblog

bloggers like to play games and the blogosphere is a perfect playground including a worldwide audience. there are blog memes and alternate reality games for instance. a couple of minutes ago i stumbled over “praschls geheimblog” at treehuggin’ pussy and don’t even know what this is and if it’s just a single joke or something bigger taking off … the…

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blush dessous – light my fire

bbdo keeps on releasing nice campaigns for blush dessous berlin. “the latest thing from bbdo berlin for blush: matches with a striking strip right on the panty. it just feels great to light your fire.” see also the getting undressed and blechschaden ads for blush. (via adverbox) [tags: blush, dessous, berlin, advertising, bbdo, streichholz, matches]

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hello – first apple iphone commercial

the first apple iphone commercial aired on the oscars last week. a sweet ad showing 28 scenes from cult movie actors saying “hello” on the phone followed by the image of the device, finishing with the text “coming in june”. they don’t even have to name the product because everybody just knows, apple-like, simple, ingenious. watch the first apple iphone…

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