Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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i actually really like good ambient media or so called guerrilla marketing. these are usually creative more unconventional advertising or marketing campaigns rolled out in our direct living environment, often not even recognizable as ads at first sight. writing about kellogg's and yamaha, the anti smoking ceiling, visual kidnapping, the blush dessous, dogvertising or sandvertising for instance, today i found

after the huge success of the previous award winning bouncy balls bravia commercial - one of my favorite commercials ever - the new sony bravia spot called "paint" is finally out now. at www.bravia-advert.com you were able to follow the preparations of the shooting, which created lots of buzz even before the spot got launched. but sorry jonathan, i'm a little