sony bravia play-doh ad – rabbits in stop-motion
following my most favorite ad – the sony bravia bouncy balls – and their paint ad, here comes the third sony bravia spot – rabbit stop-motion in play-doh.
“the third commercial for bravia is the most ambitious piece of stop-motion animation ever undertaken. devised by fallon and shot over three weeks in new york, the commercial employed over 40 animators from passion and used 2.5 tonnes of plasticine”
worth watching and a great piece of art but i’m still more into the bouncy balls.
(via frederik at advertising/design goodness)
[tags: sony, bravia, commercial, ad, fallon, play-doh, rabbits, stop-motion]
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