quintippio – the new 15 blade mega shave

yip, this is exactly what i thought when all the razor manufacturers started promising a cleaner safer shave by adding more and more blades in the past few years.

philips makes fun of those promises by launching a viral microsite for the made up “quintippio – now with 15 extra large blades”.

“everyone is talking more blades – we’re talking less irritation!”

nice viral clip for the “philishave cool skin“.

(via culture buzz)

[tags: quintippio, philips, cool skin, buzz marketing, viral marketing]