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Frederik.

Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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word-of-mouth

firefox 3 download day – guinness world record

a couple of weeks ago invited me to the which is taking place today until tomorrow 17:00 utc, june 18, 2008.

“join us in our mission to set a guinness world record for the most software downloaded in 24 hours! set a guinness world record, enjoy a better web. sounds like a good deal, right? all you have to do to help us set the record for the most software downloaded in 24 hours is – it’s that easy. we’re not asking you to swallow a sword or to balance 30 spoons on your face, although that would be kind of awesome. please by 17:00 utc on june 18, 2008. that’s 10:00 a.m. in mountain view, 1:00 p.m. in toronto, 2:00 p.m. in rio de janeiro, 7:00 p.m. in paris, madrid, berlin, rome and warsaw, 9:00 p.m. in moscow, and June 19, 2008 at 1:00 a.m. in beijing and 2:00 a.m. in tokyo.”

i wrote about the around firefox earlier and the when it was launched in 2004. is part of , an amazing community driven word-of-mouth marketing force spreading the word about the world’s best web-browser.

“welcome to spread firefox. you are our marketing department, a diverse community of people tired of swatting popups, chasing spyware, combatting identity theft and installing security updates you could set your watch to. You have a vision of the 21st century web and are ready to push it to the world, wresting control from a monopoly that has let it stagnate […] as a small, non-profit organization, the has very limited resources at its disposal to market firefox to the world. spreadfirefox was created to fill this void, and was founded on the same principles of community involvement that drive the development and testing of firefox. we believe there is nothing that a large community of enthusiastic volunteers can’t accomplish, and this site exists to unite the community into one cohesive marketing force that even competitors with unlimited resources can’t compete with.”

i’m one of these enthusiastic firefox fans and happy to spread the word about , the tool i use the most everyday. so far and within just a couple of hours firefox 3 has already surpassed 2,3 million downloads …

join the and enjoy the best firefox yet.

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