Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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common logo for viral marketing

are rounded rectangles the graphical embodiment of now?

it’s not easy to design a good logo that embodies because the image of a has a negative connotation and would be too stereotyped. also the term “viral” in “” is used as a metaphor for describing the fast and effective diffusion of messages in social networks, that it spreads like a virus among people.

but why do the logos of , , and all look so similar? maybe this is just trendy or my ignorance that they all belong together (please let me know if this should be the case).

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