Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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this is absolutely ingenious! please watch this ipod flea commercial, the world's smallest mp3-player - you'll be itching to see it ;-) addition (July 22. 2005): apparently the layers magazine ipod flea spoof caused so much buzz and traffic, that they included a reference to their magazine in the beginning of their clip in the past days, which their wasn't before,