chain reactions & marketing by chance
viral marketing can also be described as a series of reactions – the point is to give the right impulses. thomas zorbach from vm-people berlin is describing it as the “pinball-theorem“: the controllability in viral marketing is comparable to a pinball-game, you have limited controllability after a viral marketing campaign has been launched, but you have always the chance to give the campaign the right impulses to navigate it in the wanted direction.
some time ago honda made a nice clip called “the cog” showing an impressive chain reaction and max just sent me the link to this funny short film called “le building“, just watch it 🙂
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