bbdo germany and bmw recently launched an online game called “bmw p.a.c.e“.
“bmw starts a race. p.a.c.e, the ‘pursuit across europe’ is an exciting mixture of action and adventure, where users can explore new bmw technology like brake energy regeneration or electric power steering. the race takes place between lisbon and prague. highlights are the hightech flash engine and the fascinating look, realized in cooperation with interone worldwide hamburg.”
the viral microsite has a beautiful look and feel and is supposed to support some of bmw new technologies in a fun environment to create brand awareness and image building among a younger crowd.