Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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amazon’s a9 – google with make-up

i read about amazon’s new search engine some time ago, but i never used it yet. yesterday i got an email from a friend recommending this spiegel online article [pdf]. so i tried it out …

it’s like google with make-up, which means, that has the same result-quality like google (cause the search results are based on the google search results), but is a little bit more styled, easy to use and has a couple of nice more features.

if you want to, you can log in and track your complete search-history, finding search results from the last week or whatever. a9 also provides a diary (post-it notes for websites), an online bookmark-list and a9-discover (recommendations that may interest you like amazon’s “others also read”). there are possibilities for parallel searches on the web (google), blogs, wikipedia, images, yellow pages etc. … and your search-results on different media can be displayed in multiple columns.

at this time i can’t say if it is much better than , but i will use it now more often. if you have any qualms concerning data privacy you can also use the version (no cookies, no data collection).