Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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yellow pencils

in may 2005 the d&ad: awards for creativity and design from design and art direction will take place in london – the recognised creative industry ‘oscars’. they’ve introduced the new category “viral advertising” and i’m anxious to see the results … click here to see the funny introducing spot.
this just one more evidence for the growing attention to viral marketing.

(in january 2005 you’ll also find the “viral advertising awards” in london)