Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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smirnoff tea partay – west coast sequel

a year ago i blogged about the first , some dorky east coast guys doing a skit on rap videos. now smirnoff launched the official .

doubting the success of such clips last year here are the stats from 8/29/2007:

– published august 02, 2006 – 3,504,506 views

– published august 02, 2007 – 3,214,484 views

impressive numbers, especially as the second clip is online for 27 days only and has already surpassed the 3,2 million mark. both clips are promoting the line and i gotta say that i liked watching both of them.

(via )

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