smirnoff tea partay – west coast sequel
a year ago i blogged about the first smirnoff tea partay clip, some dorky east coast guys doing a skit on rap videos. now smirnoff launched the official sequel from the west coast.
doubting the success of such clips last year here are the stats from 8/29/2007:
smirnoff tea partay east coast – published august 02, 2006 – 3,504,506 views
smirnoff tea partay west coast – published august 02, 2007 – 3,214,484 views
impressive numbers, especially as the second clip is online for 27 days only and has already surpassed the 3,2 million mark. both clips are promoting the smirnoff raw tea line and i gotta say that i liked watching both of them.
[tags: smirnoff, tea partay, west coast, raw tea, viral marketing, word-of-mouth]