cws commercial – say no to dirt
at vm-people we were discussing if you can do viral marketing for nearly every product, even for more “boring” products or services which don’t come with a sticky viral message or adjective by itself – being extremely innovative, exciting, enormous, beautiful or extraordinary like the apple iphone for instance.
the bottom line – yes you can, given the fact that it is still a “good” product or service, bringing a benefit/making a meaning to the world and not something completely wasting your time. it’s surely harder though compared to an exciting product by itself but truly possible.
vm-people did a great job setting up the fischer fixing blog providing background information and insights working with professional bonded anchors like the fhb II and connecting opinion leaders in this area of expertise.
another great example of creating buzz about a rather white-bread product like a self-cleaning toilet is the new cws commercial “say no to dirt“.
complete washroom solutions launched a nice viral spot starring milla jovovich, giving cws a fresher and younger image and definitely rising awareness.
(via werbeblogger, song: benny benassi “satisfaction”)
[tags: cws, complete washroom solutions, say no to dirt, viral marketing]