May 24, 2007 / by Frederik Hermann / In viral marketing / Leave a comment

call gilles – brandbase brand activation

etienne from netherlands recently dropped me a note pointing me to which more or less means “call the guy called gilles”. you don’t have to speak dutch to get this fun viral microsite where gilles is pretty bored waiting for you to call – just dial the number shown on the website and wait what happens (if you are calling internationally just dial ).

brandbase also features a website collecting , articles, links and explaining their approach of brand activation at

thanks for the email and link tip.

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