call gilles – brandbase brand activation
etienne from brandbase netherlands recently dropped me a note pointing me to www.bellenmetgilles.nl which more or less means “call the guy called gilles”. you don’t have to speak dutch to get this fun viral microsite where gilles is pretty bored waiting for you to call – just dial the number shown on the website and wait what happens (if you are calling internationally just dial +31-208-801026).
brandbase also features a website collecting viral marketing cases, articles, links and explaining their approach of brand activation at www.brandactivation.nl
thanks etienne for the email and link tip.
[tags: brandbase, brand activation, bellen met gilles, viral, viral marketing]