M

Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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"but now bring me a man who plays music. and when the man played music, the groove came upon them." - 2 jobs 3:15 "inspired by the world's obsession and devotion to the ipod, ibelieve is a replacement lanyard for your shuffle. constructed using the same materials and precision ball bearing closure as the standard shuffle cap, you can relax knowing

just found this presentation of "identity 2.0" by sxip ceo dick hardt at basic thinking. at the o'reilly open source convention (oscon 2005) dick hardt presented his new identity 2.0 for the web 2.0: "as the online world moves towards web 2.0, the concept of digital identity is evolving, and existing identity systems are falling behind. new systems are emerging that place

ebay launched a viral microsite about "it" - "the newest and hippest thing". the site describes the developing and making of "it" by some witty clips. two days ago adland noticed some strange and interesting ad banners running on yahoo which pointed to the website whatis-it.com. there were already some rumours about what "it" can be: "is it maybe an effort for

you drop some viral spots that have nothing to do with your products, but are funny enough to gain as much attention to lead you to their website? the new ikea campaign. "ikea asked 28 designers to explore and experiment. to test new materials, techniques and new ways of working. but most of all, to have fun." at their flashy viral microsite

google has launched the google reader (announced today at the web 2.0 conference). a webbased rss feed reader, containing a lot of nice ajax elements. i added some feeds and there is also an import/export function (opml). overall the service works fine, but is definitely improvable, cause some navigation functions are capable of being misunderstood and it is unfortunately