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alex trochut – change for the letter

illustrator and typographer alex trochut synthesizes illustration and lettering like no other. the expressive, richly ornamented typography he creates ooze fluidity in which movement is practically palpable. one of the most sought after talents, he has created knockout work for the likes of wired and the new york times as well as clients including adidas […]

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attracting interest via word-of-mouth

merle schmalenbach from the financial times germany just published an article about the basics of viral marketing and ways how to attract consumers via word-of-mouth. it’s a short wrap up but doesn’t go to deep even though she got in touch with some of the leading voices in this field in germany like thomas zorbach […]

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hackfwd – lars hinrichs launches new investment company

last night i received an email from lars hinrichs announcing his new venture hackfwd – a pre-seed investment company designed to enable great people to launch great ideas. hackfwd is led by the european technology entrepreneur lars hinrichs. the board includes other proven technology and investment entrepreneurs. hackfwd employs and involves top grade professionals in talent management, finance and marketing to serve as […]

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the living poster for fisch franke

what would you do to attract new business to your restaurant? kudos to another clever idea by publicis (for fisch franke restaurant). to create visibility and awareness of their use of fresh fish, the creative team decided to bring the fresh fish tank (usually inside the restaurant) out on the street. this bus shelter poster […]

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