Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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the brazilian agency dm9 launched a viral game for telefonica. "oscar stays up all night to save on internet rates. now he needs your help to stay awake at work" as well ideas factory has announced the winners of their viral marketing competition at germ and boreme - but the winners selection is boring, there were much better ones in 2005. (via