Frederik is a senior marketing executive passionate about technology and innovation with a focus on marketing strategy, user acquisition and growth.

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SaaS Marketing Makeover for Hopin – with VP of Marketing Frederik Hermann and host Garrett Mehrguth, CEO & Co-Founder at Directive

It’s makeover time. In this live show, CEO and Co-founder of Directive, Garrett Mehrguth, and a SaaS marketing leader work together to build a strategy for a recognizable SaaS brand – as quickly as possible. The company randomly selected Hopin, by spinning a wheel at the beginning of the show, and together, the two will craft a strategy for SaaS marketing leaders everywhere. Today’s guest… VP of Marketing at Saleshood, Frederik Hermann

Watch the full episode on Directive’s site, YouTube or Apple Podcasts.