Generative Engine Optimization (GEO): Essential Tactics for Modern Marketers w/ Logan Rivenes & Frederik Hermann
In this episode of Demand Gen Confidential, Logan Rivenes sits down with Frederik Hermann, VP Marketing at Akia, to explore innovative marketing strategies and the future of digital marketing in the era of Generative Engine Optimization and AI.
Frederik shares insights from his extensive background in marketing and experience with multiple tech startups. We dive into the evolution of SEO and the rise of Generative Engine Optimization (GEO).
Learn practical tactics like implementing LLMs.txt, structured data content, and making use of AI agents for market research and building ideal customer profiles. Frederik also discusses the importance of consistent branding and debunks some of the misconceptions around AI.
Tune in to discover how marketers can stay ahead in this rapidly changing landscape.
- 00:00 – Intro
- 03:49 – Frederik’s Background (LinkedIn | Website)
- 05:37 – History around SEO and Digital Marketing
- 13:58 – Generative Engine Optimization Tactics
- 33:15 – How to Measure GEO ROI
- 36:15 – AI Agents for Marketers
- 41:53 – Closing
Episode Resources:
- Generative Engine Optimization (GEO) Tactics
- Akia – AI powered guest journey platform
- LLMs.txt
- ChatGPT
- Perplexity
- Claude
- Acquired Jensen Huang Interview
- ChatGPT PR Strategy
- Athena HQ
- Agent.AI
- Red Bike Marketing
