this is a little tribute to my much valued colleague giovanni who recently launched his new pr agency hubbub pr. "we aim to become the first community-based pr agency, deliberately designed for the globally networked economy. what does that mean? it means that we are building a global, online community for communications professionals (a facebook for communications pros, so to

don recently pointed me to this interesting and at the same time sad video called youtubers. collected snippets of youtuber vlog's edited by mick bianchi. "we all take ourselves too seriously [

leaving the question open if sex really sells, a naked women seems to work as a trigger anyways

i have to admit i was affirmatively surprised when a t-mobile agent called me this morning to tell me that they reduced my monthly fee of my out-dated "company basic" tariff down to 7.50

i actually really like good ambient media or so called guerrilla marketing. these are usually creative more unconventional advertising or marketing campaigns rolled out in our direct living environment, often not even recognizable as ads at first sight. writing about kellogg's and yamaha, the anti smoking ceiling, visual kidnapping, the blush dessous, dogvertising or sandvertising for instance, today i found

altogether it seems to me that car manufacturers are doing the most impressive commercials - not saying that there aren't amazing non-car commercials out there - but maybe because it's such a crowded and competitive global market and they just have the money to do that. i loved the "un-pimp your ride" volkswagen commercials and even if they are not brand

while browsing my number one blogosphere news ressource werbeblogger these days (i just don't find the time to surf through more blogs right now), revver caught my attention. no, it's not just another uninspired video portal like clipfish, revver added a smart twist in the video sharing idea - paying the uploader/author. "revver is the first viral video network that pays.

after the huge success of the previous award winning bouncy balls bravia commercial - one of my favorite commercials ever - the new sony bravia spot called "paint" is finally out now. at www.bravia-advert.com you were able to follow the preparations of the shooting, which created lots of buzz even before the spot got launched. but sorry jonathan, i'm a little

sean just showed me the funny viral 42 below ads. i never really heard of this kiwiana company before, but bacardi is going to buy them for 91 million us dollars to achieve a new brand with a young and fresh image. but please have a look by yourself and check out all the videos, especially the numa numa dance spoof

as i was concentrating on more objective reports on what's going on in the viral and online marketing scene in my blog, this will be my first blog post reporting live from the demofall 2006 audience in san diego. "demo is the premier launch venue for new products, technologies and companies. demo has established a reputation for identifying and presenting to